Brand Positioning Process
All branding companies and agencies have their own versions of the procedure and process of their brand positioning. Ours, however, is complete from start to finish. We never jump into the good stuff because that can break the branding instead of establish it.
Our process involves these steps to ensure effectiveness and efficiency:
- Identifying where your brand is at in terms of positioning; what people think of it, how it’s marketing itself, etc.
- Distinguishing the competition in the industry and identifying how they’re positioning their brand
- Comparing your brand positioning with the brand positioning your competitions have
- Based on the weaknesses your positioning has, draft up next steps that would be the new position of your brand in the market including the brand logo, positioning statement, tagline, etc.
- Testing the newly-drafter positioning strategy
- Executing it in the market
Our procedure’s skeletal brand positioning strategy works simple – but it’s filled with a lot of detail, study, time, research, and effort. But, you can absolutely trust us here at NXT LVL ROI Business Consulting Services to help your need to position your brand effectively and efficiently.
We can help you with some other services for your business, too including: