Many businesses and companies can increase their sales and generate more leads and potential clients because they work in their brand position. Sometimes, the position of your brand gains more value than what you offer as a business. This is not the objective or goal of your positioning but you can start thinking about why it is so important from there. If you have good positioning, you will be able to gain more reputation and increase the probability of having more customers.
This is all thanks to how connected you are with them and how identified they feel with your brand. Once you establish a position, you will be like the owner of a place that other businesses or companies tend to use as a reference for what they offer. A good example to understand why you must care about brand positioning is to just think about two famous brands: Apple and Samsung.
In the U.S, you will find customers and users fighting over both brands, but in the end, they are both characterized and known for something. Also, both have their audience and customers—and also know how to maintain the position to stay relevant and the favorite when it comes to new technologies. You are aiming for the same and this is possible only when you manage and work in your positioning.