Yes, you should. Most businesses and entrepreneurs think they don’t fit for this method of advertising—this is questionable. Before starting to advertise with Facebook, you must evaluate your business objectives and goals. Also, make sure that your products and services can interest the users that will see your ads.
Facebook ads are useful for startups, small businesses, and large corporations. The main reason is that it is not as expensive as other methods and exposes you to a large number of users without too much effort. It can be more effective than other methods of advertising as long as you do it in the right way.
Therefore, instead of worrying if you should advertise or not your business with Facebook, worry about how you will do it. The method of showing the ad in the user’s pages is the only way to do this. But what you offer in your ads and the options you give to the users is crucial as well. One of the keys to make this advertising work is to make people interested in knowing more about your business or products, not selling them right away.
Remember that the main objective or goal with Facebook is to redirect and bring more traffic to your website. When they are on your website, you can do the process of selling your products and businesses by leading them to take a specific action.