Some form of wrongdoing is a common type of crisis for so many brands in the United States. This could be by an individual employee or it may result from some company policy. The policy may be brought to life and your organization will be on the hook for the same. In such a case, it is advisable to assemble your crisis management team and start to craft a plan. We have helped so many brands to overcome such situations and will be glad to help you out.
However, you should not forget to include your key communication team in this task force. People like the head of customer service, company spokesperson, legal experts, division head, and other key stakeholders should be part of this team. Our consultants will work with those people who are in charge of communication to come up with the most amicable solutions to your public relations crisis.
While handling this crisis, we will collect all the facts and put in a crisis sheet before sharing to all the stakeholders. You should not male evasive ‘no comment’ statements but explain that the company is gathering facts and will make an official statement soon. We always encourage everyone to take responsibility and remain forthcoming by never covering up. Apology is critical as we help you to establish a plan of action to prevent such crisis from happening on the future. From here, we will help you to establish a post-crisis report and then review the situation.
With a public relations crisis, your reputation that took you several years to build can be destroyed within a day. It can completely alter the perception of the public towards our brand. The steps that we take to minify or remedy the situation will maintain the position of your company in the eyes of the general public.