At its most basic form, SEO keyword optimization should be an ever-evolving and continuous part of a marketer’s job. New keywords have to be re-evaluated on a regular basis, so high-volume, efficient keywords (or “head” keywords, compared to long-tailed keywords) should also be replaced or extended usefully with longer, precise phrases aimed at not just attracting visitors, but rather the right ones. (Whoever visits your website – particularly if it’s people who have been actively seeking your services – this is at the very least just as important if you look at how many people do visit.)
And you have got to make sure you diversify yourself. Diversity is known to be a keyword in the world of keywords. You won’t stand out if you also use basically the same words as your rivals. You should also perform new methods of keyword analysis and keep a track of these tests, but you can still experiment on the basis of your findings. Consider who else uses the keyword. And how would you stand out from the crowd? You do this by delivering great content that genuinely answers any prospective customers’ questions with their searches.
There are 2 types of SEO keywords you should know
When it comes to the SEO keywords there are two types you should know: short- and long-tail.
Short Tail Keywords
Short tail keywords are keywords that consist only of one or two words. These keywords tend to have an incredibly large search volume, meaning lots of users are looking for them each month. If you’re trying to select keywords from your site, this may sound like a good thing. Above all, you want to attract as many people into the business as possible, right?
Sadly, the competition for short-tail keywords is also quite strong, so it would be hard to rank with them. This is particularly valid if you only just launched a website that competes against corporations that have long ago developed their websites. Because of this, short-tail keywords are not a preferred keyword strategy for SEO, at least for companies that have just started optimizing their websites. In comparison, an organization that has been using SEO for years can push ahead without delay for short-tail keywords.
On the other side, keywords with long-tail will vary from three to ten individual words, and sometimes even more. In one example, “Best guard dog breed for families with children” is a long-tail keyword. Such keywords tend to have a lower search volume but much less competition, too. It means that you have a much better chance of reaching these customers, even though each month, fewer people are looking for them.
Yet long-tail keywords tend to have a much better purpose than short-tail keywords. For example, if you were going to rank with the term “dog,” it would be nearly difficult to grasp what your visitors were asking for and presenting the correct information. Yet if you’d get visitors searching for “best guard dog breed for families with children,” you’d know just what to cover on that article.