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Can SEO keywords be phrases?

Can SEO keywords be phrases-NXTLVLROI Business Consultants

Once it comes to producing high-quality, appropriate keywords for SEO purposes, the volume of technological knowledge out there can appear overwhelming and insurmountable to get through. The good news is, it doesn’t have to be hard to understand keywords and how to use them correctly, to enable the web pages to perform exceptionally well. There are many fast and efficient ways to generate effective keywords and keyword phrases for successful search marketing. Today, we will discuss whether SEO keywords can be converted into keyword phrases, the different types of keywords that you can use, and how keywords can be found to better reach your target audience.

What are SEO keywords and keyword phrases?

Phrases and keywords are terms used by users when they search for web content. Your keywords and phrases are important words in a site’s web content which allows you to find your business web pages through search engines. The way you customize your content for better search results and high rankings is by sprinkling the web material with keywords and phrases of the highest quality. SEO keywords and phrases help you connect your visitors to your site, and those keywords and phrases tell the search engines what is in your content.

Web visitors should find added value in content that is appropriate and high-quality. And the relevance, quality, and importance of your keywords are how Google and the other search engines decide whether your content is worthwhile. This determines where your content would rank within the broader digital environment. Single, generic keywords are not enough for high-ranking websites, and for Google to determine whether web pages are valuable. To maximize the performance of the site page from a keyword campaign, advertisers will use more accurate SEO words.

Finding keywords for the best SEO

The majority of beginner digital marketers make the same old mistakes, especially for keyword SEO research:

  • For SEO, they only do keyword research the one time,
  • Do not expand and update your SEO Keywords list or
  • Targeting many keywords that are way too popular, which means they’re too competitive.

At its most basic form, SEO keyword optimization should be an ever-evolving and continuous part of a marketer’s job. New keywords have to be re-evaluated on a regular basis, so high-volume, efficient keywords (or “head” keywords, compared to long-tailed keywords) should also be replaced or extended usefully with longer, precise phrases aimed at not just attracting visitors, but rather the right ones. (Whoever visits your website – particularly if it’s people who have been actively seeking your services – this is at the very least just as important if you look at how many people do visit.)

And you have got to make sure you diversify yourself. Diversity is known to be a keyword in the world of keywords. You won’t stand out if you also use basically the same words as your rivals. You should also perform new methods of keyword analysis and keep a track of these tests, but you can still experiment on the basis of your findings. Consider who else uses the keyword. And how would you stand out from the crowd? You do this by delivering great content that genuinely answers any prospective customers’ questions with their searches.

There are 2 types of SEO keywords you should know

When it comes to the SEO keywords there are two types you should know: short- and long-tail.

Short Tail Keywords

Short tail keywords are keywords that consist only of one or two words. These keywords tend to have an incredibly large search volume, meaning lots of users are looking for them each month. If you’re trying to select keywords from your site, this may sound like a good thing. Above all, you want to attract as many people into the business as possible, right?

Sadly, the competition for short-tail keywords is also quite strong, so it would be hard to rank with them. This is particularly valid if you only just launched a website that competes against corporations that have long ago developed their websites. Because of this, short-tail keywords are not a preferred keyword strategy for SEO, at least for companies that have just started optimizing their websites. In comparison, an organization that has been using SEO for years can push ahead without delay for short-tail keywords.

Long-Tail Keywords

On the other side, keywords with long-tail will vary from three to ten individual words, and sometimes even more. In one example, “Best guard dog breed for families with children” is a long-tail keyword. Such keywords tend to have a lower search volume but much less competition, too. It means that you have a much better chance of reaching these customers, even though each month, fewer people are looking for them.

Yet long-tail keywords tend to have a much better purpose than short-tail keywords. For example, if you were going to rank with the term “dog,” it would be nearly difficult to grasp what your visitors were asking for and presenting the correct information. Yet if you’d get visitors searching for “best guard dog breed for families with children,” you’d know just what to cover on that article.


Overall you can create variations in keywords.

  • Consider your order. You’ll find phrases like “shoes men’s” instead of “men’s shoes.” Also, if you want and insert the term “shoes men’s” into content, that won’t sound nice. But you may turn around the order to make a sentence sound more normal.
  • Use the smallest variation. You may modify a sentence by pluralizing it, fixing a misspelling, or use a different finish such as “talker” or “talking” instead of only sticking to “talk.”
  • Incorporate the keyword into a long-tail phrase, even though it means that you’re adding words to the middle of the phrase.

Seek always to use synonyms all over the content. Through providing more detail, you make Google understand its importance. Synonyms will help in this direction because they indicate why you use the keyword. You might go a little further to concentrate on LSI keywords or Latent Semantic Indexing keywords. Using this strategy can let you give Google the meaning of your keyword. Other than merely inserting some synonyms from the thesaurus, use words indicating what your purpose is for the content.

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At NXT LVL ROI Business Consulting Services, we focus on driving results to our clients. Our bottom line is to see your bottom line grow significantly. Even though our three core service offerings are business consulting, digital marketing, & lead generation, we also offer a wide variety of ancillary services. That’s completely based on your business & professional needs, and completing a strategy session with you to find the best solutions. If you’re seeking something more specific that may not be listed in the services section below, simply get in contact with us by either call us at (866) 389-1138 or by submitting a form on our contact page. Below are our list of additional services:

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