Effect of Automation in the Digital Marketing Industry
In today’s marketing environment, AI-driven technologies can bring about a lot of benefits that marketing departments and experts may leverage from. We have listed a few examples where automation may improve the digital marketing scene:
- More in-depth research
- Personalized and tailored marketing strategies to attract the attention of target audiences
- Ability to understand audience behavior and preferences
- Faster analysis of large data sets
- Improved decision-making process through the incorporation of better data analytics
- Improve content production
As can be seen, the future of automation may not be that intimidating as some people may predict. In fact, it may just be more promising. Why? Just like today, technology doesn’t actually destroy jobs but rather it provides more opportunity that demands new skills. Automations provided by AI, robotics and other technology advanced developments are trying to improve systems and processes which before its implementation are, in fact, sub-optimal processes.
Therefore, what the digital marketing industry needs to do is to leverage of marketing machine which allows them more time to focus on those processes that continue to require the use of human intellect. It is also quite obvious that behind those machines are actually a team of people such as IT, Marketing Experts, and people coming from different fields to make an automated technology operate.
For example, IT would focus on the development of a better programming code for chatbots while marketing experts would focus on how to improve or input marketing tactics on such chatbots that would prove to be beneficial both for the company and for customers.