Every change comes with a reason why you must know it and even implement it in your own business. Therefore, let’s go over the most relevant ones for this year:
This is definitely the one you will read and listen to everywhere. And this is because AI is changing not only marketing but everyone’s life in general. If you do not believe us, just think about the times you use Alexa to play a song or the assistance you can find on websites and several places. As someone who was not too happy about artificial intelligence although I know quite well about its benefits and importance, I can assure you things will move around it more than ever starting this year.
In business and the marketing field, it is due to the benefit to save resources and time in several tasks and responsibilities that are usually handled by humans. It will bring more opportunities and people will be able to focus on several areas and tasks they were neglecting all this time. A direct change for digital marketing will be the areas of analysis, data, and statistics. It is not strange to notice artificial intelligence in businesses that are already handling this part of the development of marketing campaigns and boosting the results thanks to the information obtained and analyzed.
- Conversational marketing.
This has been around for a while now, but it was not as popular as people thought it would be at the beginning. However, due to certain trends and circumstances—especially with the pandemic going on—, people love the idea of accessing services and products or just contacting a brand directly. To be clearer about it, customers like to receive a direct reply when they have questions and even feel they are in a conversation with the person replying and making suggestions. With the previous change—AI—, chatbots are included and efficient, but the conversational option is quite assertive and allows businesses to customize or personalize the attention to its potential customers and current ones.
Following the last idea, being able to provide a customized ad or option to the potential customer is what can change the percentage of success in converting him or her into a real one. People are used to looking at general ads and digital marketing methods where a large group can feel identified and be interested in. And this is why it has become boring. The idea of customizing the attention, products, services, and every small detail in how you approach your customers online will be game-changing. Of course, some aspects will not be able to adjust to this change, but being aware of it and implementing the idea in as many aspects as possible will be the goal of all businesses.