When was the most notable change—for good—in digital marketing?
The Internet and computers were definitely what started the new era of digital marketing. Just think about it. Television was revolutionary due to, you know, having an image in a box that was either recorded or live for people to enjoy at home. But it had limits when it comes to the amount of content and information that could be shared with the audience and customers. And even if you had an ad—as a business—on the TV, only certain people from a country or city were going to be able to watch it.
You make it simple, the same “problem” was alive at that moment: the limits when it came to reaching the audience and the number of customers. Besides, digital marketing is so relevant nowadays for a very reason in particular: the opportunity of targeting an audience for your business. This is possible with TV and radio, but when the Internet and computers came out and started to be something people could not dispose of during working days or even in their free time, it took the biggest turn on its life. After all, everyone started to spend more time on the Internet, and sharing information and ideas online was more comfortable and enjoyable for anyone.
At first, computers were quite limited to only specific public and customers. But right after the first commercially personal computers came out, things turned completely different for companies and businesses when it comes to digital marketing. And it has been for something good—fortunately. So, if you want a short evolution that is explained without having to go through decades of history, we will make it simple in a step by step:
- The creation of television and how many people listened to the radio.
- The invention of the telephone and the rise of the television.
- Then, the Internet and computers started to be part of businesses, working areas, and personal environments.
In all this, you have to consider the evolution of the technology overall. Television, telephones, and computers—among other devices and media—, are not the same as before. For example, with your phone, you could only receive calls or texts, and make or send them. But with time, this has changed to the point where we can have access to the Internet everywhere we are as long as we have a smartphone or device with a connection in our hands or pockets.
And let’s not ignore the fact that the Internet has also grown due to all the users, changes, additions, and situations it has gone through. This is why we like to resume the evolution of digital marketing in a phrase that might be ambiguous but clear at the same time: it has evolved just as much as technology has done it. It started with a small group of people and as a simple option for businesses and society.
But nowadays it is almost everything for us in order to work, start our day, and do everything on a daily basis. If we focus the idea into digital marketing, it has turned crucial and mandatory for businesses in order to sell their products and services just as much as it is for customers to make their lives easier and access what they want and need.