How SEO friendly is my website?
Several times you will see the words used “SEO friendly” or “SEO friendly website”. So what does it actually mean and why do you need one? How can an SEO friendly website help your business grow? These are the questions that we will try to answer by avoiding technical terms or advanced SEO practices and theories in this article.
SEO web design is how websites are built and developed to make them friendly to a search engine. Creating an SEO friendly website means that Google and other search engines can quickly index every page of the website, correctly interpret the content, and store it in their servers. Once indexed, based on the topics they are looking for, they can then serve their users with the most relevant and valuable web pages. The higher quality the SEO strategies and the more an SEO team, like NXT LVL ROI Business Consulting Services, is involved in the process of web design, the better the chances of indexing and rating the search results on the first page.
Since less than 5 percent of the billions of people who use search engines every day, actually venture past the first page of Google SERPS, it’s important that you design and develop an SEO-friendly website to boost organic traffic and earn first-page rankings in Google.
Why do you need an SEO friendly website?
One aspect that most CEOs, small business owners, or new webmasters do not easily understand is why you need an SEO friendly website and why you need to make an effort to make the website more accessible to search engines. Okay, there are a lot of reasons for this but here are a few below:
Increasing organic traffic (i.e. search engine traffic)
As expected, an SEO friendly website will provide you with more search engine visits, as it is likely to run higher in SERPS (search engine results pages). Once you learn that most people using the search engine choose to click on one of the first 6 results, you’ll appreciate SEO’s value.
Creates a more user-friendly website
SEO is not only good for search engines but good SEO is good for users too. The introduction of SEO concepts to the website would make it easy to use and would enhance the user experience.
Provide brand credibility
Customers are more inclined to trust the first pages on Google, Bing, or Yahoo websites (businesses). This is perfect then for brand recognition and company reputation.
An SEO website can push targeted traffic seven days a week, without having to spend money on PPC or other types of online advertising. While there’s a cost to reach that point, the long-term gains are bigger.
Helps you to understand what your most important customers want
SEO generates quality traffic and it’s a great way to understand what your consumers want and change the website or products to suit their needs by observing the habits of certain users (how they reach the website, what they click on, how they exist, what they like, etc.).
Why you need a company like ours to do a website audit
Website performance assessment
In the first section of your website audit, we will concentrate on how people access your website – from your homepage to blog entries, landing pages, and any relevant links within them. Our team will make a list of the pages available on your website and ask a few questions to evaluate them for optimization opportunities. The main one we ask is whether your website is optimized for complete usability. The more users you will draw to the page, the greater the prospects of producing leads and, eventually, sales should follow. Yet, this will only happen if the website does perform well.
We do an SEO assessment
Optimizing the performance of your website is crucial to keeping visitors on it, but the question above is not the only one that you should ask. we will also check the content you submit, to ensure sure it will actually fix your visitors’ issues.
We provide a conversion rate assessment
While high-quality content that is search engine optimized is a perfect way to improve your traffic figures, what really matters is what happens after the website gets those visitors.
Lastly, we perform a technical assessment
Once we’ve addressed the three key goals of a website audit, it’s time to do a technical assessment from one of our IT consultants. The technical assessment addresses the three above for user experience (UX) optimization.
We would like to make one further important point about creating an SEO-friendly homepage. As with most other web design aspects (and overall design), less often is more. This is why we do not recommend going wild with your homepage. You want it to be simple, to the point. What you don’t want is for things to be long-winded, confusing, or needlessly cluttered. We know that we’ve dropped a ton in this article on you so let me wrap up. You should look at targeting multiple keywords to build an overarching theme for your brand and site. You need to do all you can to help search engines understand what your company and product are all about while at the same time giving visitors their USP and answering FAQs.
The way we do that is by adding a lot of rich material and implementing best SEO practices ( e.g. use headers, a fantastic meta description, providing relevant links, etc.). Including photos and videos, along with smaller text blocks can improve the look of your homepage, help to connect visitors dots, and enable you to create even richer content.
It’s also essential to provide at least a bit of social proof and a rock-solid CTA. Keeping key content above the fold is usually not necessary so long as your content is compelling enough to motivate visitors to continue scrolling. And after all that is finished and done, you want to be aesthetically appealing on your homepage and not overly cluttered with unnecessary information.
Presentation, after all, is everything. We make sure that you’re satisfying search engines by supplying them with the details they need to appreciate your company/product, provide your visitors with a fantastic experience, and answer their main concerns.
At NXT LVL ROI Business Consulting Services, Our Expertise Resides Within These 3 Core Foundational Services:
Even though the above 3 core services is what our agency & consulting firm is about, we offer several other ancillary services below. Whatever your business or professional needs our, we’re your one stop shop consulting firm to discover & deploy proven solutions to you and your business.