Why you need a company like ours to do a website audit
Website performance assessment
In the first section of your website audit, we will concentrate on how people access your website – from your homepage to blog entries, landing pages, and any relevant links within them. Our team will make a list of the pages available on your website and ask a few questions to evaluate them for optimization opportunities. The main one we ask is whether your website is optimized for complete usability. The more users you will draw to the page, the greater the prospects of producing leads and, eventually, sales should follow. Yet, this will only happen if the website does perform well.
We do an SEO assessment
Optimizing the performance of your website is crucial to keeping visitors on it, but the question above is not the only one that you should ask. we will also check the content you submit, to ensure sure it will actually fix your visitors’ issues.
We provide a conversion rate assessment
While high-quality content that is search engine optimized is a perfect way to improve your traffic figures, what really matters is what happens after the website gets those visitors.
Lastly, we perform a technical assessment
Once we’ve addressed the three key goals of a website audit, it’s time to do a technical assessment from one of our IT consultants. The technical assessment addresses the three above for user experience (UX) optimization.
We would like to make one further important point about creating an SEO-friendly homepage. As with most other web design aspects (and overall design), less often is more. This is why we do not recommend going wild with your homepage. You want it to be simple, to the point. What you don’t want is for things to be long-winded, confusing, or needlessly cluttered. We know that we’ve dropped a ton in this article on you so let me wrap up. You should look at targeting multiple keywords to build an overarching theme for your brand and site. You need to do all you can to help search engines understand what your company and product are all about while at the same time giving visitors their USP and answering FAQs.
The way we do that is by adding a lot of rich material and implementing best SEO practices ( e.g. use headers, a fantastic meta description, providing relevant links, etc.). Including photos and videos, along with smaller text blocks can improve the look of your homepage, help to connect visitors dots, and enable you to create even richer content.