This is the most important part of the lead generation process. Your marketing team can to a good job in driving traffic or attracting leads, but if you don’t have a good plan of capturing the generated leads, then the entire work and resources spent by the marketing team will go to waste.
You can capture leads through many different ways that we are going to briefly discuss in this post. In many cases, the lead generation campaign goes hand in hand with a business website. So, let us first take it from there. Does your business have a professional website? If not, then get a web developer and a web developer technician to help you through creating an optimized website. You need all these specialists because the online world is a world of competition and you need to stand out. You don’t need to website for the sake of it.
Your business’s website serves many purposes. Apart from being the landing page where all your customers will be directed for capturing, it is also the image of your business. You need to invest in this very important asset if you need your lead generation to be very successful. So, to capture leads for your business, you first need a website. The rest of the things that you need to do are discussed below.
Create a gated content
This is like using bait to capture leads. Gated content is anything that will require the visitors to your website to subscribe before accessing it. The list of things that you can use a gated content is long and you only choose what suits your needs or what you can get easily. Also, the gated content should promise value to your lead. Otherwise, they will just get irritated or feel tricked into providing their email or any other information that they shouldn’t have provided.
Gated content that you can use on your website include the following:
- White papers
- Online tools
You have created a gated content with valuable information to your leads, what next? You need to know how you direct your visitors into knowing that such gated contents exist. First, you will need to make them need to access it as that is the only thing that will make them to freely provide their details without questioning. You can have a simple form to be filled at the gate before accessing the content. Ensure that the form is not complicated as they may feel suspicious.
Use lead magnets
We have already seen how gated content works in ensuring that the traffic to your website is converted into leads. Now, how do lead magnets work in this case? A lead magnet is an incentive that will make your prospects willing to becoming your leads. Again, this can be done in many different ways, some of which will be listed here.
You can use any of the following as a lead magnet provided that you used it properly:
- New blog posts
- Updates about your products or services
- Special offers
- Upcoming events
If you are not sure yet how these can work, then you can consult with business experts. Reach out to us at NXT LVL ROI Business Consulting Services to get experienced business consultants who you can trust. We will guide you through how you can create or organize any of these and direct your leads through the sales funnel.
Host an event
What an easy way to get a surge of leads! As part of your marketing strategy, you can organize an event within your area to reach out to all the prospects. You can also host online events and require that those who are interested in it make appropriate reservations and all that involves using their email addresses or any other personal contact information to register. You can organize any of the following within your service area and collect contact information at the gate for anyone who is to attend: