But, why is it so effective? Following the previous fact that people spend a lot of their time online and using any type of technology, it is easier to reach them if you are positioned where they are and not in less frequent places. For example, you always look at banners and advertisements on the streets when going to work or having to go out to buy groceries, but you usually spend more time on your computer or social media at the end of the day. Keeping this in mind, when are you more prone to look at some promotions and advertisements? Outdoors or while reading an interesting blog and watching videos? We all know the right answer. So, if we had to start giving you reasons and explaining why digital marketing is crucial and relevant, we have to begin by telling you about the reach it has.
Unlike regular advertisements that are on the streets and only available for people in that specific city or place, you can have all the promotion-focused online and it will reach hundreds of people globally. And all this without having to invest as much money and personnel as in traditional marketing. Now, are there other facts that explain its relevance? For sure!
- You can customize your target and ads.
Having a target audience is necessary for any business if you want to convert them into customers and clients more than just viewers and readers. In traditional marketing, being able to target a specific audience is quite difficult since the exposure of your ads is mostly for a general audience. Therefore, you might be able to reach thousands or even millions of people, but how many of them are interested in what you offer? For digital marketing, you can get the same and even greater exposure with your advertisements, and the best part of it is that all the marketing strategy can be customized and focused on very specific people who are most likely to turn into clients. After all, many tools and options allow your business to aim for the right people online—even when it sounds a bit impossible due to all the online users.
- It is easier for people to access their services and products.
One huge problem with traditional ads is that people always have to go online, either way, to search for the place where you are located. Or head to the address you probably added to the ad in order to access what you offer. Of course, phone calls are also useful as well as emails, but let’s be honest here, how many people take the time to arrive home or whenever they have free time and actually do any of those things manually? You know, having to open your email and write everything while copying the email address you provided. Or going through a phone call not everyone feels comfortable with but rather compromised to buy or access something due to all the questions they will most likely ask.
This generation is all about being able to access services easily and without too much effort. With your digital ads, you can add links, direct access, and every tool that people can use to contact you or access the services of your company without any effort. Overall, everyone feels more attracted to this, and we assure you this is going to bring you positive results that help you to answer the question of why it is important.