Is SEO important when redesigning a website?

Yes, it is. A perfect and well thought SEO strategy is profitable for your website and eventually for your business. It’s the reason why companies and business owners are spending tons of money, developing a good SEO strategy. When you redesign or revamp your website completely, SEO optimization becomes the deciding factor for driving sales and traffic to your website. The change of content, website structure, URLs, etc., and ignoring SEO during the redesign can negatively impact your website’s search engine ranking.

Therefore, SEO optimization is quite necessary when redesigning a website.

Why Is SEO Important when redesigning a website?

If your website is already doing good and bringing in sales, you would always want it to be like that. And SEO during the redesign can help you stay on track. There are numerous reasons why you should involve SEO during a website redesign. Here are some of them:

Fresh Start: Redesigning or overhauling your website gives you a fresh start and an opportunity to blend SEO in your backend and front end. This way, you can optimize your website in a way more effective manner than it used to be.

Do not Lose Existing SEO Optimization: If you have spent money and time building making your website Search engine optimized, you would never want it to go in vain, or would you? It’s the reason why you must preserve optimizations from your existing or old website. In case you ignore the SEO, it will reduce the organic traffic to your website and eventually affect the leads and sales. If you are working with some web design agency that is not aware of the right SEO practices, you might want to look for someone like the NXT LVL ROI Business Consulting Services. We’ll make sure that you do not lose your present Search engine rankings and the efforts do not go in vain.

Planning for Growth: The reasons behind a website overhaul are pretty common. You may want to improve the user experience, bring in more sales, generate more leads, etc. It simply means you’re planning for your future. And, excluding SEO optimization can counter the effect.  Therefore, contacting a business consulting firm like ours that wants you to succeed, can be a great choice.

Bringing Back the Investment: Everything, in the end, amounts to what you invested and what return did it offer. A complete website redesign or overhaul costs somewhere between $800 to $100,000. If you spend a lot of money, you would always want your website to bring better returns. A website blended with perfect SEO practices can help you recover your investment and earn real money. You want to make sure that your website delivers something informational from the title to the real content. Otherwise, SEO optimization is of no use. Also, during a complete redesign, on-page SEO alone cannot show the desired impact. Off-Page SEO is required to maximize your customer reach. Reach out to the NXT LVL ROI Business Consulting Services to know more.

Things to note for an SEO focused Redesign?

As you by now know how important SEO optimization is during a website redesign. It’s time to bring into notice some basic attributes for an SEO focused redesign. You can keep these attributes in mind when redesigning your website.

Structuring your website: Following the right website, the structure can help you reduce the effect of redesign on your organic traffic. How you point to certain pages within your website, what naming conventions you follow for the folders and files also affect what traffic you bring.  Therefore, you must keep in mind to use a website structure that is effective and never messes with your SEO strategy.

Using the Right Keywords: This may sound a bit cliche but is worth mentioning. You must research and compare the keywords before incorporating it into your newly designed website. It must be one of the initial steps of a successful redesign. You must effectively integrate keywords with high volume and low to medium level of competition throughout the website. You must use some of the best tools out there to help you with competitive keyword research. In case you need help, you can always consult NXT LVL ROI Business Consulting Services.

Meta Data: When you type something in Google and hit the enter button, you get search results. The results you see on the search engine search results are what we call metadata. It involves title and meta description. While redesigning, you must not forget to improve or optimize meta information. It’s because this is what people see when they search for the services that you offer.

Internal Linking: Linking the content within your website is as important as pointing it to a credible outbound link. A perfect number of internal links per page and using descriptive links can improve your reputation in the eyes of search engines.

Main Body: Now, if you are involved in SEO practices, you would know how important the content body is for SEO Optimization. It’s the place where you weave in your researched keywords. It truly determines your website ranking. You must keep in mind the frequency, spacing, and keyword choice while crafting content for your main body. How you place your keywords in your content is also important to make it sound natural and helping.