Did you know you get two types of SEO?
Now that you know what SEO stands for, it’s time to learn how to use SEO effectively. Before you start using SEO, you need to remember the ranking variables which drive search engine algorithms. Since over 200 ranking factors exist, you can divide them into two areas: on-page and off-page.
Your website is guided by on-page SEO. It’s 100 percent under your control. For example, you decide the titles of the sections, the style of the navigation bar, and the text. If you really want to optimize your on-page SEO, however, you’ll need a developer, copywriter, and marketer to assist.
Off-Page SEO is focused on your online presence. That is out of control. You can’t make someone share your content or link to your page, for example. Alternatively, you have to create content that others want to consume or communicate with, sometimes including outreach to make them aware of the information. The optimization of on- and off-page ranking factors requires an array of automation strategies. Once we change your first title tag or send your first outreach text, it’s important to consider the two styles of tactics: White-hat and Black-hat.
SEO is focused on organic traffic
A website is intended to draw visitors to either distribute knowledge, promote a product or service, or collect data for potential marketing opportunities. Although certain website visitors may come through social networking, paid advertising, or marketing emails, a good website would often need visitors who might “stumble” onto the domain on their own searches. “Organic traffic” is a marketing term for users who access a website (or “Googling”) using the results of search engine queries. Let’s presume someone types “what is SEO and how does it work” in their Google search bar, sees this article in the search results, and clicks on the Read page. Such visitors are called “organic.”
You need to make sure you please Google
The statement here, though, is — that those search results aren’t random. Internet engines such as Google analyze and index site content that relies on different topics of interest and search demand. The more relevant the material on the website is about a specific topic (or “keyword”), the more likely it will appear at the top of a search engine’s results.
Google uses a sophisticated algorithm to determine which forums, articles, and papers earn the highest billing (which, curious story, is continuously changing). It covers subject to interest, actual average traffic to your website or blog, consistency of the material, and whether or not the website is designed to make it SEO-friendly. The difference between making it into the first page — or being stuck six pages down — is all about getting Google’s attention. As one Forbes report points out, it helps to bear in mind that up to 92 percent of a site’s customer clicks come from Google’s first tab results, plummeting to only 6 percent when they get to the second page.