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What is a lead generation funnel?

What is a lead generation funnel-NXTLVLROI Business Consultants

Lead generation funnel is a common term used by many marketers from all over the world. You will hear them speak about the sales funnel. If this term is new to you, then don’t think it is the funnel object that we use for different purposes 9in our daily lives. It is given the name funnel given the structure it takes from the top of the funnel to the bottom of the funnel. So, what is lead generation funnel?

A lead generation funnel can be thought of as a systematic way of generating leads and turning them to paying customers. The name funnel comes in because the number of leads gradually reduces at every stage until you end up with the least number as the converted customers.

As we have mentioned, sales funnel is systematic. This method has been deployed by many different marketing teams to increase sales by winning quality leads. In summary, a sales generation funnel consists of the following stages: driving traffic to your site, converting the traffic to leads, scoring leads, and converting them into customers. We are going to discuss this in three phases or stages as follows:

The best software for a Sales funnel

Things have become easier these days as we are moving towards the digital age where everything is done automatically by computers. In this last section, we are going to introduce you to some of the best sales funnel software that will make the entire process described above a stroll in the park.

ClickFunnels – This software has hit the market as the best tool for managing sales funnel for every business. It is designed with very many features that you will find helpful in generating leads, scoring leads, evaluate funnels, and virtually do everything.

Leadpages – This is another powerful tool that is designed to help you in creating stunning landing pages for every business. The landing page created is dynamic and can change to the sales page when needed. So, this software basically eliminates redundancy. You can also use many of its other features.

Instapage – By simply using the drag and drop feature of this tool, you can create a landing page like no other. No special skills needed to operate it, but it is stunning. With its affiliate program, you can generate leads at the top of the funnel with a high rate of conversion.

Wishpond – This is an all-in-one marketing suite with main focus in creating landing pages and leads management. It also has many other features that will help you in your lead generation campaign. You can try this tool for free for two weeks before you can make a decision on whether to buy or not.

Do you need help with sales funnel creation?

NXT LVL ROI Business Consulting Services is here to help through any process needed in sales funnel creation and management. Contact our business consultants to make things work for you.

Top of the funnel

This is the very first stage where you use a lead magnet to attract people to your website. That is to say that you will be looking for ways of creating awareness about your project that will drive traffic to your website. The traffic is the beginning of everything and it is the stage with the highest number of people.

Here, you will see how you can convert the site visitors into leads. And since it is practically impossible to convert all the visitors into leads, you will just end up with a percentage of the visitors as leads. The captured leads are then allowed to move down to the middle level of the funnel.

Middle of the funnel

This is the second stage, and it involves many activities. Now that you have a contact list or mailing list, you need to start knowing your leads in detail. You may need more information about them such as what they do, where they come from, their profession or businesses, their age bracket, etc.

Armed with the needed information, you start the long journey of nurturing and scoring your leads. You need to build a good relationship with your leads and learn them better. You will be able to score them as either marketing quality leads (MQL) or sales quality leads (SQL) at the end of the lead nurturing phase. SQLs proceed to the bottom of the funnel while MQLs are recycled in the middle of the funnel.

Bottom of the funnel

This is the third and the last stage. You again receive a fraction of leads from the middle stage. This fraction is what is named sales qualified leads. Now you will need to start working on your sales leads and try to convert them into paying customers. At this stage, you start sending incentives and good discounts that will lure them into buying from you when their time for buying comes.

Again, you will only end up with a percentage of SQLs as the paying customers. The success rate will depend on how good you are at closing the sale deals. You and your team probably have an idea of how to best deal with this final group of your leads. This is where your money is and should be given all the considerations that it deserves.

 Lead generation funnel tracking

Tracking your funnel becomes easy when you are good at record-keeping or if you used automatic lead generation software that does this tracking automatically. By just a press of a button, you can have all the information that you need about the performance of your sales funnel.

The most important parameters that you need include the following:

  • The number of visitors to your site or landing page
  • The number of leads captured, that is, the size of the mailing list that you end up with
  • The number of sales qualified leads and marketing qualified leads
  • The number of SQLs that actually purchased from you
  • The number of SQLs that just booked an appointment and did not proceed to purchase anything

All these parameters are needed to determine what needs to be changed or improved before you can start all over again. For instance, a high bouncing rate can indicate a problem with the landing page. So, a fix for it will be made.

At NXT LVL ROI Business Consulting Services, Our Expertise Resides Within These 3 Core Foundational Services:

Business Consulting Services
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Digital Marketing
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Lead Generation Consultant
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Even though the above 3 core services is what our agency & consulting firm is about, we offer several other ancillary services below. Whatever your business or professional needs our, we’re your one stop shop consulting firm to discover & deploy proven solutions to you and your business.

At NXT LVL ROI Business Consulting Services, we focus on driving results to our clients. Our bottom line is to see your bottom line grow significantly. Even though our three core service offerings are business consulting, digital marketing, & lead generation, we also offer a wide variety of ancillary services. That’s completely based on your business & professional needs, and completing a strategy session with you to find the best solutions. If you’re seeking something more specific that may not be listed in the services section below, simply get in contact with us by either call us at (866) 389-1138 or by submitting a form on our contact page. Below are our list of additional services:

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