Now that you have a better understanding of what B2B leads are, how do they work? B2B lead generation can be done and performed in a lot of different ways – some are just deemed and considered to be more effective than others. Akin to how B2C lead generation is done, B2B lead generation can also be categorized into inbound and outbound leads.
Inbound Leads are the types of leads where a company would create a website a social media platform or profile and will use strategies like SEO, SEM, and others to lure in businesses that might be interested in what they’re offering.
Outbound Leads, on the other hand, are the leads that are forcefully taken by companies through any external manners. It can include cold calling, cold emailing, business events and seminars, Pay-Per-Click (PPC) advertisements, and many more.
They’re both different and you can use them depending on what you need. But what is more effective? What’s the better way of generating leads or digital marketing?
While both of them might seem effective, a lot of businesses prefer the former because of the capabilities and the wide range of possibilities that it can offer. Because inbound marketing would usually focus on what the business or the company can offer, it’s seen as the better option.