What is the difference between lead generation vs lead nurturing?

To those who have been in business and have probably gone through the process of lead generation, nurturing, and conversion, these two terms may not cause any confusion to them, However, they may just be as confusing as they sound to the starters. These two terms have been used in normal conversation more often to mean the same thing. Some business people have used them interchangeably without feeling guilty.

When it comes to lead generation and conversion, there are just some terms that we need to make clear from the word go. These are lead generation itself, lead nurturing, and lead magnet. You will commonly hear people mentioning these terms, but if you don’t know what exactly they are, you will always be in the dark.

So, what does it mean to say lead generation?

Lead generation is the very first stage, from it, you can start talking about lead nurturing, lead magnet, and lead conversion. What it means is that you are going out there to make people aware of your product and get them to subscribe to your mailing list.

In lead generation, you need to have a good marketing plan so that you attract only the potential customers, sometimes called high-quality leads. With high-quality leads, you will find it easier to nurture your leads and finally convert them to sales. Sorry if we have used the term “lead nurturing” here before actually talking about what it is. You may refer to that statement later.

To generate leads, you need to reach out to them through marketing strategies that you and your team will have resorted to. If you are not sure of what is suitable for your business, then you can consult with business consultants at NXT LVL ROI Business Consulting Services. Please note it down that your marketing technique for lead generation plays a big role in the success of the entire campaign.

What is the meaning of Lead nurturing?

While lead generation is the process of getting your potential customers to subscribe to your mailing list or to get into your lead management system, lead nurturing is all about you developing a good rapport with them. You need to make your relationship with your prospects healthy. Lead nurturing usually follows closely after a lead generation campaign or they can be done simultaneously depending on how you have designed the whole system. You can keep a good relationship with your leads in many different ways. Don’t make it a habit of filling your leads’ inbox with promotional content. Plan well for the kind of content that you will be sent to them. You should mix the content and schedule them giving an appropriate break between each of them.

Most businesses prefer sending emails, conducting surveys, contact leads directly through their contact numbers, or even use other methods. The mode of communication chosen will depend on many different factors that we are not going to discuss here. Whichever the case, make your choices wisely and don’t make them feel like their privacies are invaded. Lead nurturing gives you the best of chances to market your products and services in detail. You can show the leads that you are the best to solve their problems and make them trust you. it is also an opportunity to learn your leads and device new strategies to be deployed to convert each one of them. Remember that one particular method cannot work on everyone. This is where scoring and segmentation come in.

What do you need to know about lead magnets?

Lead magnets are handy at the lead generation stage. These are the incentives that you use in getting leads. You stir a feeling in them that will make them need to access some contents of your business. Before they are granted access, you can ask for their email addresses or any other contact information that you can use to reach them. Lead magnets help you to capture more leads and no more. Once the leads are captured and within your leads management system, you work with lead magnet may be over. However, you may need to update your lead magnets just in case some of your leads will still need updated content. This is commonly the case for written content such as the following:

• Report
• Checklist
• Event recording/transcript
• Case study
• White paper
• Video
• eBook
• How-to guides

What is lead conversion?

This is self-explanatory. It is what it sounds, lead conversion. You have generated the leads, captured them, and nurtured them. Good job! But you are not done yet. You are just about to face the last stage that will tell you if your pipeline marketing has been successful or not. Lead conversion is a process of making potential customers in your email list real customers. You need to know when you should make this move as it is very critical. If it is done too early, then the leads may discover your trick and assume your business. And if it is done too late, then you may lose your leads to the competitors. So, apart from doing it the right way, it should also be done at the right time.