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What’s The Difference Between Digital Marketing and E-Commerce?
There are so many terms available on the internet. One example is digital marketing and e-commerce. More often than not, you would find yourself confused between the two. But there is a difference between the two of them. However, that does not mean that they are mutually exclusive. They need one another to thrive.
E-commerce or electronic commerce is the process through which digital transactions occur such as the buying and selling of goods and services, the transmission of data, or funds over an electronic channel like the internet. It covers all digital transactions as a whole. The typical business transactions include the usual business-to-consumer or B2C; business-to-business or B2B; consumer-to-business or C2B; and consumer-to-consumer or C2C. However, digital marketing and e-commerce are sometimes used interchangeably.
Kinds Of E-Commerce
Business-to-Business (B2B) – This e-commerce defines the process of the electronic trading of information, products, or services with another business instead of a consumer. Online directories can be an example as well as product and supply exchange websites that allow businesses to conduct searches regarding information, products, and services and to commit to different transactions by the electrical procurement and delivery of services.
Business-to-Consumer (B2C) – This refers to the selling or retailing of commerce on the internet or the digital world. It is the process through which businesses directly sell information, products, and/or services to a consumer. B2C was a popular term during the dot-com boom in the late 1990s when the existence of online retailers and sellers of goods were new to the society.
There are so many virtual stores and malls now on the internet selling to the public all kinds of consumer goods. The most popular B2C is Amazon. Amazon also dominates the B2C market.
Consumer-to-Consumer (C2C) – This refers to the type of e-commerce through which clients or consumers exchange information, products, or services with one another through online means. These transactions are typically pursued through a third party system that offers an online channel or platform for the transactions to be conducted.
Two examples of C2C platforms are classified advertisements and online auctions. eBay and Craigslist are two of the most popular platforms.
Consumer-to-Business (C2B) – This refers to e-commerce through which consumers can make their products and services available for online buyers. This is the opposite of B2C which is a traditional commerce model of B2C.
Consumer-to-Administration (C2A) – This specifies the transactions In between a specific consumer and public administration or a government body. Even if the government does not purchase products or services from citizens as often, individuals mostly use online means for education like online learning or lectures, the spread of information, etc.; social security for the spread of information, payment process, etc.; taxes for tax returns, payment process, etc.; and health for appointments, transactions for health services, information about diseases, and so on.
Benefits Of E-Commerce
E-commerce websites are available around the clock and give customers the power to browse and shop at their desired time except for some outages and maintenance. Moreover, customers will not have to wait in line with e-commerce because product pages and checking out do not take long before they load.
With e-commerce, many items are available to be ordered because they do not have to stock their products just like physical stores. The items you order are ordered by Amazon first to ensure that they have sufficient items at hand. It is easier to navigate through the wide array of products as well due to the categories available just from the touch of your fingertips.
Unlike physical stores, you would have to walk through each aisle to find what you are looking for. A wider reach is possible too because the website can be accessed by people from all over the globe. There will be no need to visit a physical store. You can shop just on the company’s website. Personalized recommendations will also be generated and sent to you depending on the products you purchase.
Digital Marketing
Digital marketing, on the other hand, deals with the process of promoting your products through the internet. It is the process through which you attract and capture the attention of potential clients whereas e-commerce deals with all of the transactions conducted online. Moreover, there are different kinds of digital marketing such as Search Engine Optimization, Lead Generation, Email, Social Media, and Content Marketing.
Benefits Of Digital Marketing
Digital marketing is first and foremost accessible and widely available to the public. It no longer serves only the larger corporations but can be used by smaller businesses as well. Social media platforms are one way to do digital marketing. The good news with this is that social media platforms are widely used by people from all over the world. With this, you can actively engage with your customers as well regarding their suggestions, reviews, or issues. From this, you can build a relationship based on trust with your consumers.
With this type of marketing, you can easily identify the customers who are most likely to purchase from you. With paid online marketing campaigns, you can narrow down the scope of your audience. There are also many ways you can generate or boost your marketing campaigns. The techniques of digital marketing are endless and continue to evolve. One example is through the use of influencers in your marketing. People trust these influencers because they have a reputation that they must look after.
You can build credibility through influencer marketing. Also, you can obtain optimal results with this because these influencers have a cult following. Brand awareness can also be generated through digital marketing. You can bring your customers to you or make the existence of your company known through customized advertisements based on their purchase history.
There is so much you could do in e-commerce and digital marketing. Despite their difference, they work well together. E-commerce would not thrive and be as powerful as it is today without online or digital marketing. Without e-commerce, however, digital marketing would not exist because there will be no foundation for businesses to transact or conduct their operations online.
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