It was in the year 1994 when Netscape Navigator, previously Mosaic, introduced the first web advertising due to the development of Web browsers – the same year Yahoo!, the search engine, was launched. Several big corporations and brands like AT&T, Time, Saturn, and Proctor & Gamble began developing their own websites as well as online advertising a year after. Amount spends on online marketing were nonexistent until 1995 when it acclaimed $300 million worth of money.
Commercial activities through the internet, as well as the number of internet users, increased from the years 1995 to 1997 at a rapid rate. And by the end of 1997, newsletters through email as well as interactive pop-up windows became a normal trend. A year after, Google, another search engine, was introduced. Internet users were about 42 million until the year 2000. Due to the vast amount of users using the internet, various technology giants such as IBM Corp. and Microsoft Corp. began making efforts and spending money on online marketing. Other smaller, not as known, enterprises started observing high traffic on their sites.
In 2000, Google launched AdWords which provided marketers the opportunity through which they could advertise their products with the aid of among the most popular websites worldwide.