Did you know that the average internet user uses a minimum of social media accounts in 2019? Moreover, 97% of adults under the age of 65 from the United States use social media at least once a month, but the majority of internet users are on social media each day. Because of this, social media is strongly favored by clients to connect and browse through businesses even if there is an estimation of 89% of customers’ messages being disregarded by companies. 30% of social media users refer to specific brand names when telling people about their milestones in life.
One of the top 10 reasons why people are on social media is to purchase products that have been promoted to them. They also exhaust 37% of their time on social media by interacting and browsing through branded content. Even more than that, 57% of millennials stated that advertisements from social media are being catered towards their personal needs and wants. 48% of users have said that the most recent item they bought was a result of a Facebook advertisement.
The usage of social media, however, has its own challenges of ups and downs. To exhaust the use of social media in marketing, you will need a social media marketing strategy. But once done correctly, you will have no difficulties attracting customers to your business.